From a business perspective, your business name is very important as you want to be remembered. Just yesterday a ute (see below) drove passed me with this name painted on it: J.S & M Removals.
How many times do you see businesses named like this?
What does it tell you about the business?
Could that printed sign on the ute offer more than just J.S & M Removals?
So what does this have to do with eBay? Well all of you have an eBay ID and where as a buyer, your name means very little, as a seller it means everything.
Can you easily tell someone your name over the phone?
Can your name be easily pronounced?
Does your name offer words that may be off-putting to your buyers?
Recently I offered advice to a customer that the name they were using gave me a totally different impression to what they were selling. They totally agreed with me and changed their name to something more appropriate. The new name reflects their business and what their business is all about. Now every time they give feedback, their name alone is advertising what they sell.
Now that is REAL FOOD FOR THOUGHT!
Until next time,
Ideas Woman
In Australia, this is known as a ute!
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